Rolex Pepsi

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All-time classic: The Rolex Pepsi

The Rolex GMT-Master is a well-known watch in the Rolex collection. Ever since the introduction, Rolex produced numerous models with a couple of different colors.

These colorways quickly became popular and got some nicknames. Just like the Rolex GMT-Master II with a blue and red bezel (BLRO: Bleu/Rouge), it became the Rolex GMT-Master II Pepsi.

Because the Rolex Pepsi looks like it was designed by Pepsi due to the colors on the bezel, it became a highly sought-after watch for collectors and enthusiasts. These Rolex GMT-Masters are available with both the Jubilee-bracelet, but also on the Oyster-bracelet. The reference 126710BLRO is one of the most popular watches in this Pepsi collection.

You can opt for the stainless-steel Rolex Pepsi or the GMT-Master 2019 in 18-karat white-gold. This particular watch features the blue dial instead of the black dial on the regular Pepsi. Prices of these watches vary from €18.000 for a pre-owned GMT-Master Pepsi up to €45.000 for the white gold Pepsi Rolex. You can maybe find them new and unworn, but expect to pay a bit more compared to the premium pre-owned watches.