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- 100% Authentic watches
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- Warranty and easy returns
The ROLEX Watches
Rolex is the king of luxury: the ultimate watch brand. The classic timepieces really define the watch industry and people wear them with confidence. The most iconic brand is not just a status symbol, but also turns out to be a good investment.
The brand: Rolex
The history of Rolex began back in 1905 when German entrepreneurs Wilsdorf and Davis founded the watchwholesaler Wilsdorf & Davis in London. In 1908 they trademarked the name Rolex. They started out with putting their company name to the dials: that was unusual for that time. The five-point-crown became a remarkable symbol for the company back in 1925: the story behind the development of the logo from Rolex is still a secret.
Back in the day the customers were really diverse: from Che Guevara and Fidel Castro to the Dalai Lama: they all appreciated the brand’s quality watches and started wearing them in public. Rolex was the first brand to ever appeal such customers. Even in today’s world, Rolex is worn by many famous people, like actors, movie stars and can be found in movies like James Bond.
Rolex Calibers
Rolex developed in-house calibers and they are known for their precision: each watch comes with a certificate from the Official Swiss Chronometer Testing Institute (COSC). The COSC measures the exact precision of the movement in five different positions and in three different temperatures. This entire process lasts 15 days. Rolex has a strict requirement for their watches and calibers: they allow only a maximum deviation of 2 seconds (+/-) per day. These calibers can be manual wound, Quartz and automatic. Some of these movements feature complications, but we’ll dive into that later.
The Rolex Foundation
When you buy a Rolex, you are doing a good deed. Not just for yourself, but for the world. Since Hans Wilsdorf (one of the founders of the brand Rolex) never had any children of his own, he left all of his Rolex shares to the Hans Wilsdorf Foundation. The foundation belongs to Rolex and receives a large proportion of the annual profits. These profits are being used for social initiatives: environmental protection, science, art and cultural projects. Bear in mind that Rolex produces over 1 million watches a year, so there will be some serious profit to be found every year. Since Rolex always keeps their numbers secret, it’s hard to tell exactly. Once we’ve figured it out, we will tell you.
Most Iconic Rolex Models at a glance
Rolex wasn’t the first manufacturer to produce certain watches, like a diver or a GMT, but they set the trend in the market, even though they weren’t the first to introduce these models. Rolex is known for their trendsetting business, so we’ve put together a list of the most well-known and iconic watches from Rolex.
The Rolex Submariner, which is the ultimate diving watch. It’s known for the durability and classic design, which really hasn’t changed over time. Multiple bezel inlays, dials and even diamonds can be found on the iconic Submariner.
Daytona: yes, the most sought-after watch in the Rolex catalog. With prices going crazy for years already, the legendary chronograph from Rolex is maybe the most iconic watch ever made.
The Rolex Datejust, which is the all-time classic and favorite, available in different sizes from 26mm to 41mm. The perfect balanced Datejust? That’s the 36mm.
Rolex Explorer, which is the rugged watch built for adventure. But also perfect as a do all – every day watch.
Best Rolex watches under €10.000
If you look at the current Rolex catalog, you can easily find some watches under €10.000. The thing is that it’s almost impossible to buy a brand-new Rolex watch from the authorized dealers. You can spend months or even years on the waiting list, without knowing if you can buy a piece. It’s way easier to get your chosen watch on the free market with a little mark-up. There are plenty of Rolex watches listed on Wristler for under €10.000.
There are a lot of interesting timepieces from Rolex: you can either pick a beautiful Lady Datejust (ref 276200 for example) or you can search for an Oyster Perpetual 34mm. Both watches sell around €6.000 on Wristler. You don’t really need big bucks to buy your first Rolex: there is plenty available.
When you want to spend around €10.000 for a Rolex watch, you can also find yourself a really nice vintage piece: maybe a Datejust with plexiglass, white gold bezel and a linen dial? Or would you rather have a nice Rolex Oyster Perpetual? These models can be found within the price range and are available as a full set including box and papers on Wristler. Since the recent price development in the market, you can now get your hands on a pre-owned Rolex GMT-Master (II) or a Submariner. Starting at around €7.000, these watches are perfect for entering the luxury watch market now.
Since prices have been stable for the last year, you can now also get your hands on a pre-owned Submariner for under €10.000 for example. The newer models, like the 36mm or 41mm Datejust can also be found for this budget, with the more common dials like black, silver or grey. Note that these watches will feature a smooth bezel and probably the well-known Oyster-bracelet.
Rolex watches under €20.000
If you want to spend a little more on a Rolex watch, you might consider the all-time-classic: the Rolex Submariner (no Date). This model can be found around €13.000 to €20.000 depending on the colors. A Submariner No Date REF 124060 can be found on Wristler for around €13.000. With a date display, the Rolex Submariner Date 126610LN is close to €15.000. Some different colors are available like the ‘Hulk’, ‘Kermit’ or ‘Starbucks’. These watches can be found with the green bezel and are very popular amongst collectors. You can also opt for a Rolex Explorer II. These watches are currently really popular, and prices are rising. The Explorer I ref 214270 can be found around €11.000, while the Explorer II 226570 is a bit more expensive: €13.000 is a good price on Wristler.
Other popular models under €20.000 are the Oyster Perpetual in the discontinued colors like yellow and Tiffany Blue, since you need to pay around €18.000 a piece for these models. Since prices have come down a bit, but being stable now, you can opt for a watch-only Daytona in two-tone for this budget, or even the GMT-Master II in different forms. While the pre-owned watches are less expensive now, the newer models like the two-tone Datejust 41 keeps rising in price. This all has to do with Rolex increasing their retail prices over and over again.
Rolex watches for under €50.000
A lot of watches from Rolex have been rising in price. So the largest amount of watches is available between €20.000 and €50.000. And above. If you’re looking to spend some money on a really cool piece, you might consider a Rolex Day-Date. The president-watch as it’s known. can be found in both 36 and 40mm, and is always made of white gold, yellow gold, rose gold or platinum. You can opt for different dials, diamonds and day-discs in 12 different languages. Starting point for a vintage Day-Date is around €20.000, but some of these limited, hard to find pieces will set you back twice that amount.
You might know the ‘Pepsi’ (ref 126710BLRO), ‘Batman’(ref 126710BLNR) or even the ‘Root Beer’ in two-tone rose gold (ref 126711CHNR).
The Cosmograph Daytona Rolex is also one of the most popular models in the Rolex lineup. Stainless steel, amazing design and huge potential in pricing. The ref 126500LN is available in a white or black dial. Prices are around €29.000, while the list price is around €15.000 at the Rolex boutique.
Investment potential of Rolex
The models from Rolex are unique, iconic and seen as the king of luxury watches. The quality, the design and the precision are amazing. And the demand for these watches is continuously growing. Take a look at the Rolex Milgauss: these watches used to sell for around €9.000 back in 2021. Nowadays these watches sell for €13.000 or higher. Vintage watches from Rolex are rapidly increasing their prices as well: since the demand for Rolex watches is high. The same for pre-owned ones. Multiple specialists even said that the pre-owned and vintage market will continue to rise, all the way up to a marketcap of 80b. Which makes sense: people are often eyeing on these amazing vintage watches since these are discontinued and feature a really cool story.
Rolex & Sports
When it comes to sports, Rolex always has been one of the main characters on the field. Not just on the field like tennis, but also on the track when it comes to Formula One. From 2025 on, Rolex isn’t the official timekeeper for Formula 1 anymore, since LVMH bought the rights. As already mentioned, Rolex now is a foundation, supporting lots of sports and people in sports, like Roger Federer. Rolex is probably the most known luxury brand in the world.