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Pepsi vs. Coke: The Rolex GMT-Master Coke
With vintage watches being extremely popular, the Rolex GMT-Master and GMT-Master II belong to the ones that are highly sought-after. The Rolex GMT-Master Coke got the nickname because of the colorways on the bezel: black and red with a black dial.
The regular GMT-Master was featured a black (ceramic) bezel, while the Coke has a two-tone bezel. You can recognize a Pepsi because of the ending of the reference number: BLRO (Bleu Rouge) but you cant recognize a Coke. There is no NRRO (Noir/Rouge) after the numbers.
The Rolex GMT-Master Coke isn’t being produced anymore, and that’s one of the reasons why prices skyrocket on these vintage pieces. Especially the Rolex GMT-Master Coke’s with patina on the dial and hour markers, are popular amongst collectors. You can even find these pieces with some wear on the two-tone black and red bezel, making it extra special.
Prices of these Coke Rolex watches tend to go up in value, starting at around €13.000 for a rough piece all the way up to €20.000 for a NOS (new old stock) or never worn piece on Wristler. If you can find one, don’t hesitate and buy the GMT Coke, since it’s way more special compared to the Rolex Pepsi.