The Story Behind the Cartier Santos
The Cartier Santos wasn’t born in a design studio; it was born in the sky. In 1904, Louis Cartier crafted the first pilot’s wristwatch for his friend, aviator Alberto Santos-Dumont. It had to be legible in flight, comfortable to wear, and elegant enough for the Parisian salons below. What resulted was revolutionary: a square-cased wristwatch that broke free from the pocket. This creation, the first purpose-built men’s wristwatch, marked the dawn of modern wristwatch history.
From its aviation roots to its status as a design icon, the Santos has remained in continuous production for more than a century. Over a century later, that same DNA still runs through every Santos made. It’s not just a watch; it’s a cornerstone of modern horology and a symbol of how function and fashion can coexist without compromise.