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Cartier Santos

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the square icon

The Cartier Santos

The Cartier Santos is the world’s first ever pilot’s watch, developed for Brazilian pilot Mr. Santos. These watches feature a square case made of different materials, with different sizes available like the Santos 100 or the Santos Dumont. All about the quare icon from Cartier: the Santos.

Louis Cartier designed the first ever Cartier Santos back in 1904 at the request of Brazilian pilot Alberto Santos-Dumont. The square case helped set it apart from that era’s conventional round pocket watches with integrated lugs. Since the original Cartier Santos dates back from 1904, there is still a resemblance in the new Cartier Santos-Dumont. This piece has the roots of the original, but are a bit more sporty thanks to the crown guards and softer lines. 

the original Santos


The re-creation of the original Cartier Santos from 1904 is the modern piece called the Cartier Santos-Dumont. With the original square case, prominent bezel with 8 exposed screws it looks like the original. There are some options for this model, with a quartz-powered movement in the women’s and unisex models,

but since 2020 there is an automatic caliber in the Santos-Dumont XL. This watch is available in stainless-steel, gold, and two-tone and priced between €5.000 and €12.000. The white gold version with diamonds is the most expensive at €50.000 or more. 

100th anniversary

The Cartier Santos 100

In honor of the 100th anniversary of the Cartier Santos, the Cartier Santos 100 was released back in 2004. The Santos 100 has a much larger case and looks more masculine, measuring 42x51mm it’s suited best for larger wrists. 

You can get your hand on a Santos 100 made from stainless-steel, two-tone yellow gold with steel or black titanium. The sportiest version is the titanium black model on a calfskin strap, costing between €4.500 and €6.500. 

For women only

Cartier Santos Demoisselle

Since Cartier has a rich history of producing smaller watches for men and women, the Cartier Santos Demoisselle was designed for women only. These feminine pieces feature a smaller case, measuring 24x18.7 or 28.25x21.65mm. 

The stainless-steel Cartier Santos Demoisselle is available for around €2.000 on Wristler for a pre-owned version, while you have to pay double that money for a new unworn piece. You can also get your hands on a rose gold case filled with diamonds for around €15.000.

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