Leon Noordanus

Leon isn’t just our co-founder—he’s Wristler’s Commercial Endboss, firing on all cylinders to supercharge growth with the verve of a Rolex banner at Monaco. Proud of forging a marketplace built on trust and fairness, he’s even prouder of his toughest title yet: dad. A builder through and through, Leon crafts business strategies like he collects watches: with an eye for detail and a hunger for the next grail. Off the grid, you’ll find him geeking out over ceramic bezels, hunting limited-run sneakers, or drooling over hypercar specs.