Panerai in short: from military tool to cult watch
Panerai started in Florence in 1860, long before it became the large-cased luxury brand we know today. The company began as a watch shop, workshop and watchmaking school, before becoming closely connected to the Italian Royal Navy.
That military background is not just marketing fluff. Panerai supplied precision instruments for naval use, where visibility in dark underwater conditions was absolutely essential. That is where lume became part of the brand’s DNA.
In 1916, Panerai patented Radiomir, a radium-based luminous compound used to make instruments and dials readable in the dark. Later, Panerai developed watches for Italian Navy divers, with large cases, simple dials and highly visible numerals. The design was not created to be fashionable. It was created to be readable, reliable and useful. And that is exactly why Panerai still looks like Panerai today.