The Rolex Four Seasons Daytona Collection
The project is part of Rolex's Perpetual Planet Initiative and brings together Rolex, Roger Federer and Leonardo DiCaprio. The proceeds from the auction will support the Federer Foundation, which focuses on children's education in Southern Africa and Switzerland, and Re:wild, which works to protect and restore ecosystems around the world.
The watches themselves are being sold separately as four individual lots rather than as one collection. And Rolex certainly hasn't been subtle with them.
Each Daytona uses a different precious-metal case, a natural-stone dial and a combination of coloured gemstones and diamonds. The bezels are fully gem-set, while even the lugs and crown guards receive 54 brilliant-cut diamonds.
Underneath all those gemstones, however, this is still very much a modern Daytona. All four watches are powered by Rolex's calibre 4131, offering approximately 72 hours of power reserve.
But realistically, nobody is going to be talking about the movement here. Just look at them.