Rolex Datejust 31 Pink Dial — Ref. 278274
A timeless expression of elegance and clarity. The Datejust 31 Ref. 278274
presents one of the most balanced and refined interpretations of Rolex’s iconic Datejust line. Executed in White Rolesor — Rolex’s proprietary combination of Oystersteel and 18-carat white gold — this reference pairs classic proportions with a soft, contemporary pink dial. The result is a watch that feels elegant, modern, and unmistakably Rolex.
Why choose this model?
A cornerstone of Rolex history.
First introduced in 1945, the Datejust was the world’s first self-winding wristwatch to feature a date window at 3 o’clock — a milestone that permanently shaped modern watchmaking. Reference 278274 continues this uninterrupted lineage, preserving the design codes that have defined the Datejust for nearly eight decades.
A dial of refined simplicity.
The pink sunray dial offers a gentle, luminous character that changes subtly with the light. Applied Roman numerals in white gold add depth and classical elegance, while the Cyclops lens over the date ensures immediate legibility. This configuration emphasizes purity of design and timeless restraint.
Precision and everyday reliability.
Inside beats the Rolex manufacture Calibre 2236, a self-winding movement equipped with the Syloxi silicon hairspring for enhanced resistance to magnetic fields and temperature variations. Certified as a Superlative Chronometer, it delivers exceptional accuracy and an approximate 55-hour power reserve.
Balanced materials and iconic details.
The 31 mm Oyster case is waterproof to 100 m and fitted with the signature fluted bezel in 18-carat white gold — both a visual hallmark and a functional element. The Jubilee bracelet, with its five-piece links and concealed Crownclasp, provides outstanding comfort and a refined, jewelry-like presence on the wrist.
A timeless and stable investment.
Non-diamond Datejust configurations remain especially sought after for their versatility and enduring aesthetic. White Rolesor models with classic dials appeal to a broad collector base, making them strong long-term pieces that age gracefully and retain consistent market demand.
Worn by icons of understated elegance.
The Rolex Datejust has long been associated with women of influence and refined taste, including Princess Diana, Victoria Beckham, and Jennifer Aniston. Their preference for the Datejust underscores its reputation as a watch defined by confidence, restraint, and timeless appeal.