Rolex Datejust 41 “Choco” — Ref. 126331
A warm expression of modern Rolex elegance. The Datejust 41 Ref. 126331
in Everose Rolesor has become one of the most admired contemporary Datejust configurations. Its chocolate sunburst dial paired with the brilliance of an Everose gold fluted bezel delivers a refined presence that feels unmistakably luxurious without ever being overstated.
Introduced as the latest evolution of the original 1945 Datejust concept, this reference combines the heritage of Rolex’s most versatile collection with the performance of the new-generation Calibre 3235 — offering reliability, precision, and style that stands the test of time.
Why choose this model?
Prestige in every detail
The blend of Oystersteel and 18 kt Everose gold — a proprietary alloy engineered to preserve its rich tone — elevates the Datejust into true modern-luxury territory.
Signature chocolate dial
The sunburst finish creates a dynamic palette: from deep cocoa to warm bronze under shifting light — instantly recognizable to enthusiasts and admired by everyone else.
Fluted bezel — the Rolex hallmark
Sculpted from solid Everose gold, it catches and reflects light with the presence of jewelry — an iconic design element that distinguishes this watch from any other.
Next-generation movement
Calibre 3235 delivers a 70-hour power reserve, exceptional shock resistance, and Superlative Chronometer precision — everyday practicality with high-end horology inside.
Collector’s appeal & investment potential
Warm-tone Datejust models have gained significant traction among collectors and buyers seeking a watch that feels luxurious yet timeless. The “Choco” configuration has proven especially strong in market demand thanks to its distinctive look, universal wearability, and long-term desirability within the Rolesor segment.
As Rolex continues to refine the Datejust line, this model stands out as a reference that is already considered a modern classic — one that is expected to retain and gradually grow in value over time.
For the owner who knows their taste
Since 1945, the Datejust has been the watch of individuals who choose success on their own terms. The Everose “Choco” 126331 continues that story — chosen not for attention, but for appreciation. A watch that reflects confidence quietly, yet beautifully.