Rolex Day-Date 40 — Ref. 228238
The ultimate expression of prestige. Crafted entirely from 18 ct yellow gold, the Rolex Day-Date 40 Ref. 228238
represents the pinnacle of elegance within the Oyster Perpetual family. Since its debut in 1956, the Day-Date has been synonymous with power, refinement, and status — the first wristwatch to display both the date and the day of the week spelled out in full.
Why choose this model?
An icon of leadership.
Favoured by world leaders, visionaries, and artists alike, the Day-Date remains the watch of choice for those who shape history rather than follow it. The 40 mm case size delivers presence and authority, while maintaining the restrained grace that defines the Rolex aesthetic.
Exquisite construction.
The fluted bezel, polished yellow-gold case, and President bracelet form an unmistakable silhouette — one that speaks of craftsmanship perfected over decades. Each dial variation, whether champagne, green, or white, reflects light with refined depth, emphasizing the sophistication that has made this reference timeless.
Precision with purpose.
Inside beats the calibre 3255 — a next-generation self-winding movement developed entirely by Rolex. It offers a 70-hour power reserve, exceptional accuracy, and enhanced resistance to shocks and magnetism — merging technical innovation with enduring style.
Collector’s and investment appeal.
The 228238 stands at the core of Rolex’s heritage and remains one of the most stable investment pieces in the brand’s portfolio. Its solid-gold construction, historical significance, and association with influential figures — from John F. Kennedy and Lyndon B. Johnson to Warren Buffett and Roger Federer — ensure it retains both prestige and lasting market demand.