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Lewis Hamilton his watches

Mercedes F1 and IWC have been linked for many years. Working closely together, IWC has sponsored the Mercedes-Benz F1 team since 2004, headed by Toto Wolff and his drivers Lewis Hamilton and George Russell. The sponsorship deal between IWC and Mercedes is quite extensive, not only do they show off their branding on the cars and the drivers' clothing, but special editions have even been made for the drivers and team principal Toto. With the recent developments around the transfer of Lewis Hamilton to Ferrari in 2025, there is a lot more to write about my predictions of watches that Lewis is going to wear. 

The history

Because IWC and Mercedes have been working together for many years, you could previously find a clock on the dashboard in the most exclusive cars of the German manufacturer, which came directly from IWC. Models such as the CLS, S and SL used to have such a dashboard clock as an option in the past. IWC has also been working with the sportier Mercedes cars, the AMGs, for a long time. For example, you could not only see the time in your Mercedes AMG on the dashboard, but you could also purchase a titanium version of the IWC Ingenieur, but as a special AMG variant. These watches used to be quite affordable, but nowadays these AMG editions of the IWC Ingenieur easily cost around €5,000 or more.

IWC & Lewis Hamilton

Anyone who follows Formula 1 a bit will also see that Lewis Hamilton is spotted in quite striking outfits, both on the paddock and outside. Lewis is not just a driver, but a style icon. And that includes a suitable watch from IWC. The men of the Petronas Mercedes Formula 1 team therefore often wear the IWC Pilot Chronograph with reference 388108, a steel case with light blue hands and hour markers, which of course reflects as the color of Petronas-Mercedes. The watch is a chronograph, which is intended for racing, so that fits perfectly with the sponsorship deal from IWC and Mercedes-Benz.

Lewis Hamilton to Ferrari

While we have seen Lewis Hamilton mostly wearing IWC watches, which is not unexpected, since it is still his sponsor, we know that Ferrari is wearing Richard Mille. This is a watch brand that is known for their innovative designs, and their mostly bulky ceramic or carbon watch cases. Something we might even expect is Richard Mille launching a limited edition RM Lewis Hamilton the coming year. They have been doing that for celebrities multiple times already, like the RM Rafael Nadal, or Pharrel Williams. I am eager to see what this year will bring us, watch wise.

Which watch do you see on TV?

When you watch F1, and especially the pre- and post-race, you will see that every time watches are handed to the drivers after the race, because they will have to wear them for the sponsorship deal. For example, Max Verstappen wears the TAG Heuer Monaco, Lewis Hamilton wears the IWC Pilot Chronograph and the Ferrari men wear the Richard Mille brand . There must be a difference, of course, because the watches from Mercedes-Petronas and Red Bull are considerably cheaper than the watches from Ferrari.

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