Cooperation between Bucherer
For almost a century now, Rolex and Bucherer have been working closely together when it comes to sales and contributing to each other’s sales. Bucherer was the first authorized dealer to get the Certified Pre-Owned Program from Rolex, and now is acquired by the Swiss manufacturer. Bucherer will continue to operate independently and under its own name, but what will the impact be on this take-over in the luxury watch market? That’s pretty hard to tell to be honest, since Bucherer isn’t just a Rolex retailer, but sells other brands like Jaeger-LeCoultre and IWC as well. What it does say: a clear indication that distribution and sales are key topics in Rolex’s business nowadays and it will be effective once the acquisition has been greenlit by the completion authorities.