Rolex builds new factories

Availability at your Authorized Dealer

For a couple of years already, it’s pretty hard to get your hands on a brand-new Rolex at your authorized dealer. Supply isn’t meeting demand at the moment, so Rolex decided to build new factories to meet the huge demand. With their headquarters based in Geneva, it’s already the largest manufacturer by far when it comes to luxury watches. 

But still, the demand is huge, having to fill the gap. Rolex already placed temporary factories in Switzerland, now building the new factory which should be done around 2025, producing luxury timepieces again. 

What does it mean?

Well, to be completely honest, Rolex is going to produce some more watches in their new factory, that’s for sure. But it’s pretty hard to get the right people, as every company is understaffed right now. And that means Rolex is already trying to get their hands on the best watch makers in the world to be joining their business. Rolex remains a charity, meaning that they aren’t in business to make money. They feel responsible to guidance new talent, so they’ve started investing in new talent for the luxury watch market. Probably around 250 to 300 employees will be working in the new factory for Rolex. 

Does it mean that after 2025 it will be easier to get your hands on a brand-new Rolex? Well, the problem is that with the new factory being built, which is well over 1 billion dollars, someone needs to pay the bills. Rolex already increased their prices three times over the last 16 months, so be ready for some more price increases when it comes to Rolex watches at your local authorized dealer. The gap between the grey market prices and authorized dealer prices will be smaller than ever.