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Wristler – Insights – Recap april 2025

We’ve started with something new last month: our very own Wristler Recap. And we’ve had loads of messages, so here goes nothing: another monthly recap from us to you. Forever grateful for all of the opportunities, and a dive into our memorable customers and their watches. Enjoy!

Overall

To be honest, April 2025 was a bit of a slow start. Naturally, that makes me a bit nervous since the first quarter of 2025 was a great success, even being able to grow (fully organic) with a staggering 88% compared to 2024. So, my expectations were set for April, and in the end we managed to get a great result. Most of the watches we sold in April were from Breitling, since they’ve increased their prices at the first of May, and we already knew that beforehand (some insider information) and we communicated about this through e-mail and our socials. But, thankfully, we sold a lot more than just brand-new Breitling watches under retail prices. Let’s dive into it!

Our personal favorites

Just like last month, we’ve come together as a team and decided what our top-5 sold watches are in April 2025. And, yup, no Breitlings. Sorry for that.

Rolex Cellini

This is a watch we don’t see often, and it’s a banger! The crown, but without wearing the crown: a near-new Rolex Cellini in rose gold, 39mm, guilloche dial and damn, that just looks amazing. The client came to us telling he wishes to wear a Rolex whilst flying under the radar. And so does this Cellini! We’ve had the pleasure to hand-deliver this watch at our HQ, and we were all stunned by the looks of it. Amazing!

GMT-Master II

Not all watches come to our office (unfortunately), but we had one really special customer from France. She wanted a GMT-Master II, and was browsing on our platform for the perfect match. At the end? She decided to get two Rolex GMT-Masters! She decided on the 116710LN, so the black dial and black bezel (discontinued) GMT-Master II, and a Batman, so the 126710BLNR on Oyster (otherwise it would be the Batgirl, if it’s worn on the jubilee). Massive thanks to you, and enjoy both of these amazing Rolex watches!

The “Pikachu” Daytona

Another pick-up at our humble HQ and a grail-watch for this customer from The Netherlands: the Pikachu. Yes, another Rolex, but one of the best configurations out there if you ask us. He decided to go for the newer reference, with the smaller sub-dials and the champagne-colored dial, yellow gold case worn on the Oyster-flex bracelet. The fit was amazing, and he was over the moon with his new watch. Coming from a Breitling SuperOcean, this was his forever dream-watch. Grateful for your support, thanks!

Cartier Tank Américaine Gold

Finally moving over to the French part of watchmaking, we had the pleasure to welcome back one of our valued customers. And we have to admit, this man has real taste! His first watch he ordered on Wristler was a solid gold Cartier Tank Solo, and after just 4 weeks he came back with a second request: a solid gold Tank Américaine. And damn, he picked the one that we all love: a solid gold case, beautifully curved to match the wrist. A sub-dial for the date, a Swiss-signed dial and a chronograph-function. Enjoy this (neo)vintage masterpiece in the best of health!

Cartier Panthère 1979

We’re finalizing our top-5 from April 2025 with another French watch: the Cartier Panthère. Not the regular one, but the single-row round case with a yellow gold bezel, white dial and even more special: the original buyer’s receipt from 1979 still in place. That’s something you don’t really see a lot! The customer bought this watch as a gift for his girlfriend and damn she was thrilled! This is the kind of story we really get excited about and that’s the reason we started writing this recap: sharing the beautiful stories behind the watches, because that’s something we watch lovers simply love: sharing the passion for these beautiful accessories.

April Was a Ride. Let’s Keep Going!

Stories to remember. That’s the whole point of building a marketplace but still being able to talk to most of the customers, get to know their story and have some people over at our humble HQ to hand-deliver these watches. And this just feels like the beginning of our journey, even though we’re already 3.5 years in this business. With lots of joy, on a daily basis. A massive thank you for reading, and we’ll get back to you next month with another recap!

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