The Datejust 36
One of the most common models in the Rolex catalog is the Datejust in 36mm. On a jubilee, a white gold fluted bezel and a ‘regular’ dial without diamond hour markers, this watch with reference 126234, will set you back €8.950. Oh wait, that was last year in 2023. In 2024 there is an increase of €350, so now the exact same watch will set you back €9.300.
The same size Datejust with a smooth steel bezel and reference 126200 was €7.300. If you're even able to get such one at the AD right now, you should bring €7.700 to the table. An increase of 4%.
It’s a crazy ride when it comes to the price increases of Rolex over the past 2 years, since a Datejust almost costs €10.000 on retail, so just a little Wristler tip from us, to you: buy second hand or vintage. Much more affordable compared to these modern watches in the Rolex catalog.