Cultural Influences and Celebrity Endorsements
Some Rolex nicknames come from movies or celebrity endorsements. These associations make certain models legendary:
- James Bond: The "James Bond" Submariner gained fame through the classic spy films.
- Paul Newman Daytona: Named after the actor, this model broke auction records, selling for $17.8 million in 2017—a record price for any wristwatch to date.
- John Mayer Daytona: Musician John Mayer highlighted this green-dial Daytona as a smart investment, which increased its popularity and solidified its nickname in the Rolex world.