Overall look of July 2025
First of all, the summer is always a bit more laid-back and easy-going. When it comes to people searching for their desired watches, buying them or asking some questions about movements etc. But, even though it felt that the summer was a bit quiet, we still managed to sell some amazing pieces to amazing customers throughout Europe. And that’s what keeps us going on a daily basis. One thing that we really noticed in July, was the fact that we sold more pre-owned and vintage watches compared to other months, which surprised us in a good way. We also noticed that there was a huge run on pre-owned Omega watches, but we can’t seem to figure out why.
Overall – August 2025
In August, there was a huge run on Rolex watches. To be more specific: Lady-Datejusts. We’ve sold 4 on the first day of August, and it kept going. Again, we haven’t figured out why, but that was a trend we’ve seen in August. July was, according to the sales and numbers, a bit better compared to August, but we get it: you guys enjoyed your holidays as well. Hopefully!
As you all know by now, we’ve got ourselves a top-5 sold watches per month. So, as this is a Summer-recap combining July and August, we’ve got two lined up for you. Spoiler-alert: we’ve got some crazy cool watches coming up!
July favorites
For starters, we’ve sold a watch that you won’t see every other day. We’re talking Rolex, and this time it was sent over to Ireland to be enjoyed by the new owner. We’ve sold a two-tone white dial Rolex Yacht-Master II, which has been discontinued, making it pretty rare. To be honest, we haven’t sold that many Yacht-Master II’s on our platform in the last years, so it was a nice surprise.