Overall trends
So, as we mentioned already, October wasn’t the best month when it comes to sales, compared to the rest of 2025. We’ve seen incredible growth, and still October 2025 was better compared to 2024, but it felt a bit weird since we expected more. But, some trends we saw in October were diamonds. We’ve sold multiple watches filled with diamonds (two of them are in the personal favorites below). We also had one of the craziest stories we’ve heard so far why someone bought a watch, and this still makes us a bit emotional. Enjoy our October’s finest!
Personal favorites in October
As you may know by now, we’re diving into our personal favorites sold on Wristler within one month. In October we had some great sales, some amazing customers and even better stories. Our top 5 for October:
Rolex Submariner Date
The first one is a watch that we sell roughly every other day. So, without being arrogant or so, a Sub Date isn’t that special. How come that this one appears in our Monthly Recap? That has to do with the story on why this watch was bought. And it’s a crazy one. This customer from Spain reached out to us for a brand new, unworn Rolex Submariner Date, since that was his childhood dream. Unfortunately, he hasn’t gotten his hands on one, since he already tried it for 2 years at the local authorized dealers. He needed the watch as soon as possible, since he only has a couple of weeks left to live, and he wanted to enjoy his last weeks wearing his absolute childhood dream. It still makes me emotional while writing this, and only hoping that he’s still able to read this. Take care, Mr V.