The Tudor Northflag is officially back
Introduced during Geneva Watch Days 2026, the new Tudor Northflag reference M9140G1A0U-0001 marks the second generation of the model. Tudor has kept the 40mm stainless-steel case and integrated-bracelet look, but pretty much everything has been sharpened up for 2026.
The case measures 40mm across and 12.7mm thick, with a mixture of satin-brushed and polished finishing. You also get 100 metres of water resistance, a domed sapphire crystal and, like the old North Flag, an open caseback.
And yes, the yellow is still there.
The seconds hand is yellow, the new GMT hand is yellow and the black dial still has that slightly industrial, almost instrument-like appearance. Personally, I think Tudor was right to keep it. Take away those yellow details and the Northflag could quickly become just another black-dialled sports watch.