The history of the founders
To get things started, Rolex was founded by Alfred Davis and his brother-in-law Hans Wilsdorf, when they created the company Wilsdorf and Davis in London. In 1905, they started out with distributing movements and placing them in watch cases. These early wristwatches were sold to a lot of jewellers, who put their own names on the dials. A couple of years later, in 1919, Wilsdorf and Davis changed the company name to Rolex and moved to La Chaux-de-Fonds in Switzerland.