Rolex 2025 Price Predictions: Expected Increases and Insights

Buying watches at your AD

We’ve mentioned it before. And will do so again: what’s the reason you’re buying a watch at your local AD? At first, you need to wait a couple of years before getting your hands on your desired piece. If you’re lucky enough to buy one, you’ve waited for years and they’ve increased their prices multiple times. Yearly. 

Sometimes you even have to buy some jewelry (which isn’t allowed, but who’s going to tell you) so you can get your hands on that GMT-Master II. And the crazy thing is, grey market versus green market (AD) prices aren’t that different anymore. 

Rolex Price Predictions 2025

When it comes to the history and data, it’s no secret that Rolex always increases their list priced at the first of January every year. So, it will probably happen again in 2025. 

When we dive into some data from the past years, the average increase on Rolex prices was around 4%. So, if we will take this into account, a new Rolex Explorer II bearing reference 226570 will set you back €10.450,- instead of the current €10.050,-. 

The same goes for the regular Submariner Date 126610LN, which will increase to around €11.100 compared to €10.700 right now. And you might guess, that’s not that crazy, right? Well, just picture yourself: in 2023, the Sub Date would have cost you €10.250. 

We won’t be surprised if the increase in January 2025 will be a bit higher compared to last year or 2023, since the market has increased as well. So, what will be the price gap between the green and grey market next year? 

For sure, we don’t have a clue, since these are just price predictions, but still, we’re probably going to write the same old article over and over again on the first of January when Rolex increases their prices again. 

So don’t be fooled, buy yours on the grey market now. And be settled before they will increase their prices again.