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Datejust 31 Rolex 278240
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The Datejust reference 278240
Measuring 31mm, this is the perfect mid-size watch to wear for both men and women, although women tend to buy these pieces more compared to men. The Datejust 31 can be found in stainless-steel, with the Oyster-bracelet or Jubilee-bracelet. You can opt for numerous colors when it comes to the dial, such as blue, pink, (mint) green, silver or slate grey/rhodium. The Rolex Datejust reference 278240 comes with the stainless-steel bezel which is smooth and polished.
Prices vary from €8.400 pre-owned with the Roman numerals and a pink or blue dial, while the green dial is a bit more expensive at €9.000. The Rolex Datejust is known for the Cyclops-lens which allows you to view today’s date, with a quick-set, making it easier to adjust the date when necessary.
General info
| Brand | Rolex |
| Models | Datejust 31 |
| References | 278240 |
| Alternative references | 278240‑0001, 278240‑0002, 278240‑0003, 278240‑0004, 278240‑0005, 278240‑0006, 278240‑0007, 278240‑0008, 278240‑0009, 278240‑0010, 278240‑0011, 278240‑0012, 278240‑0013, 278240‑0014, 278240‑0015, 278240‑0016 |
| Category | Modern |
| Gender | Female, Unisex |
| Movement | Automatic |
Case
| Dial | Black, Green, Grey, Pink, Silver, White |
| Case size | 31 mm |
| Case material | Steel |
| Bezel material | Steel |
| Crystal | Sapphire Crystal |
| Water resistance | 10 ATM |
Bracelet/strap
| Bracelet material | Steel |
| Bracelet color | Steel |
| Clasp | Fold clasp |