The Coolest Affordable Audemars Piguet Watches You Can Actually Own

Audemars Piguet: Why the Brand is So Special

Founded in 1875 in Le Brassus, Switzerland, Audemars Piguet built its reputation on uncompromising craftsmanship and innovation. The 1972 launch of the Royal Oak with its octagonal bezel, integrated bracelet, and sporty elegance completely reshaped the luxury sports watch market.

Unlike brands that play it safe with design, AP is known for bold creativity. A lot of models are produced in limited numbers, keeping demand high among collectors. Their in-house movements are as technically impressive as they are visually stunning. Combined with strong resale value, these qualities make an AP not just a watch, but a statement.

How to Own an Audemars Piguet Without Breaking the Bank

Knowing the going rates and what is consired affordable or ‘cheap’ makes the hunt more realistic:

• Royal Oak (new): starting at €20.000 - €30.000
• Royal Oak Chronograph (new): starting at €30.000 - €40.000
• Royal Oak Offshore (pre-owned): starting around €15.000

Specific Affordable AP Models Worth Considering

Vintage AP Models: Classic and Ellipse

Audemars Piguet’s vintage models like the Classic and Ellipse deliver refined minimalism. These mid-20th-century designs feature slim cases, elegant dials, and understated luxury. Often crafted in gold, they can be found between €5.000 and €8.000 in good condition: a fraction of modern AP prices.

Older Royal Oak References

For those set on the iconic octagonal bezel, older Royal Oak references such as the 14790ST or 15300ST offer the signature look without the modern retail price.

If you’re open to a quartz movement, the Royal Oak Quartz models. Especially the stainless steel or two-tone versions can be surprisingly attainable thanks to their simpler mechanics.

Prefer an automatic? Then you’ll need to budget a bit more, but pre-owned or vintage examples (as long as they’re not rare references) can still sometimes be found in the €15.000 to €20.000 range, depending on condition.

Simpler Royal Oak Offshore Models

The Royal Oak Offshore is known for its bold size and sporty style. By targeting simpler configurations, fewer complications and standard materials you can keep prices closer to €15.000 - €18.000 in the pre-owned market.

Edward Piguet

This rectangular-cased line offers a distinctive departure from AP’s round and octagonal designs. Underappreciated compared to the Royal Oak, the Edward Piguet can be yours for €5.000 to €10.000 if you spot a good deal, making it an intriguing, dressy alternative.

Jules Audemars

Named after one of the brand’s founders, the Jules Audemars collection showcases classic round cases with fine complications or simple time-only layouts. These pieces can sometimes be found between €8.000 and €15.000 pre-owned, offering traditional elegance with AP pedigree.

Tips for Buying Your First Affordable AP

• Check service history. Audemars Piguet servicing isn’t cheap, so a watch that’s recently been serviced offers extra value and fewer surprises down the line.
• Look closely at wear and tear, especially on the Offshore. These tool watches can pick up bezel scratches or dents more easily, and replacing certain bezels, particularly carbon ones, can be very expensive and not always possible.
• Focus on value, not just perfection. If your aim is to wear and enjoy the watch, a few light marks can be a smart trade-off for a better price, especially when you know it’s been authenticated and sourced from a trusted seller.

When it comes to luxury watches, it’s wise to “buy the seller”. Check references and reviews carefully, or buy through a trusted platform with seller verification, authenticity guarantee and escrow protection (like with us on Wristler).

The Reality of Buying New from AP

Audemars Piguet may not talk about “waitlists” in the same way Rolex does, but in practice, getting certain models can be even more difficult. New buyers are often expected to build a long-term relationship with an AP House, sometimes over several years, before being offered the chance to purchase a high-demand piece. And that journey usually starts with buying less popular and less value-retaining models. Those already carry price tags well above many of the much cheaper pre-owned models we’ve discussed here.

For many collectors, that makes the pre-owned market a faster, more accessible, and often more sensible route to owning an AP you truly want.

Final Thoughts: Luxury Within Reach

Owning an Audemars Piguet doesn’t have to be a financial stretch. Whether you lean toward vintage elegance, understated Royal Oaks, or lesser-known gems like the Edward Piguet, there are options that combine prestige, style, and smart value. With patience and careful buying, you can enjoy the satisfaction of wearing one of the world’s most respected watch brands without paying full retail.