The Paul Picot brand was founded in 1976 by Mario Boiocchi. It may sound incredible to some that such a young company managed to find its niche in the very conservative world of luxury watches in a very short time. The development of Paul Picot falls during the crisis years in the production of Swiss watches – the period of heavy competition with Japanese and American manufacturers. Despite this, Mario Boiocchi created a company that focuses on Haute Horlogerie and the preservation of the traditions of Swiss watchmaking art. At a time of development of electronic technologies in watchmaking, Mario Boiocchi bet on stylish watches, in the hearts of which "beat" the traditional for Swiss production automatic and manual movements of the highest quality. In later years, the collection was supplemented with sports chronographs and diving watches. From the very beginning, the Paul Picot brand performed very well in the Italian market, known for its flair for luxury and fashion, which allowed it to take leading positions there. In 1990, Paul Picot took a big step towards establishing the brand on the world markets by purchasing a watchmaking workshop in Le Noirmont, Jura region, in the heart of Swiss watchmaking. In the same year, the brand launched on the market the Technicum – an automatic chronograph with a FLYBACK function, date, day of the week, and power reserve indicator – which is COSC certified, and the Fishire – a watch with a barrel-shaped case. In 1991, the Paul Picot chronograph was awarded the title "Watch of the Year". In 1992, the company came to be headed by the talented watchmaker Paul Picot, to whom the brand owes its development and position today.

Men's and women's wristwatches, which Paul Picot equips with precise movements, are characterized by various complex functions. The company strives to achieve perfection in every detail of its timepieces.

The most famous models of the brand are the Technograph, C-Type Le Plongeur, C-Type Carre, Firshire Tonneau, the Atelier collection, and many others. The company's aspiration is to always take into account the individual desires of its clients who are looking for rare timepieces.

The watches from Paul Picot harmoniously combine the best materials and well-chosen colors. The models are equipped with the most complex, high-quality movements. Despite their high quality and original design, however, they are sold at relatively not very high prices compared to other similar brands.

The first thing that makes an impression when we look at the watch is the interesting mix between the classic and the modern. In this model, we see the square case, beloved by many watch enthusiasts and having proven its beauty and practicality, combined with a comfortable rubber strap and bright yellow elements that give the model a sportier and more youthful look.

The iconic "PP" for the brand is located on the crown, and the bright yellow elements and abundant luminescence allow for easy reading of the time in all conditions.

In the heart of this watch beats the high class of ETA – the 2892, which has the reputation of a very reliable and proven movement, integrated into many brands and models – easy to service and maintain.