Rolex Datejust 31 Pink Dial — Ref. 278274
Soft elegance rooted in an enduring icon. The Rolex Datejust 31 Ref. 278274
carries forward one of the most significant legacies in watchmaking history. Since its introduction in 1945 as the world’s first self-winding chronometer wristwatch with a date window, the Datejust has defined what timeless everyday luxury means — precise, reliable, and effortlessly elegant.
In this 31 mm configuration, that heritage is expressed through refined proportions and a distinctly modern sensibility. The soft pink dial introduces a subtle warmth, offering a fresh yet restrained interpretation of classic femininity. Paired with a fluted white gold bezel and crafted entirely in Oystersteel, this reference feels light, contemporary, and impeccably balanced.
Why choose this model?
Pink dial with applied hour markers
The pastel pink dial provides a gentle, sophisticated tone, enhanced by applied hour markers in white gold for clarity and understated refinement.
Oystersteel case construction
Rolex’s proprietary Oystersteel offers exceptional resistance to corrosion while maintaining a refined finish suited for daily wear.
Fluted bezel in 18 ct white gold
A signature element of the Datejust line, the fluted bezel adds brilliance and depth while reinforcing the watch’s historical identity.
Jubilee bracelet
The five-piece link Jubilee bracelet delivers comfort and visual elegance, secured by a concealed Crownclasp for a seamless appearance on the wrist.
Calibre 2236
Powered by Rolex’s automatic Calibre 2236 with Syloxi silicon hairspring, ensuring high precision, resistance to magnetic fields, and long-term stability.
Collector’s appeal & investment perspective
Datejust 31 models in steel with pastel dials have gained increasing attention for their versatility and modern appeal. The Ref. 278274
stands out as a refined, wearable configuration that balances classic Rolex design with a contemporary color palette — supporting consistent demand and strong long-term desirability.
Designed for refined everyday luxury
This Datejust 31 is designed to accompany its wearer effortlessly from day to evening. Its combination of historical significance, modern elegance, and Rolex’s uncompromising standards makes it a watch chosen not for trends, but for lasting relevance.
A quiet statement of precision, balance, and timeless style.