Rolex Datejust 31 Everose Diamond Dial
The Rolex Datejust 31 Ref. 278271
perfectly embodies the elegance and enduring charm of the world’s most recognizable luxury timepiece. Crafted in Everose Rolesor — a harmonious blend of Oystersteel and 18 ct Everose gold — it offers a refined balance of strength, sophistication, and timeless allure.
Introduced as part of the modern Datejust line, this 31 mm model combines Rolex’s latest mechanical innovations with the unmistakable beauty of its rosé sunray dial, accented by ten diamond hour markers.
Why choose this model?
Everose Rolesor elegance.
The warm tone of 18 ct Everose gold, contrasted with the cool luster of steel, makes this configuration one of the most graceful in the collection. The fluted bezel reflects light with signature Rolex brilliance, while the Jubilee bracelet ensures exceptional comfort and fluidity on the wrist.
Rosé dial with diamond markers.
The sunray-finished dial displays a soft champagne-pink hue, complemented by 10 diamonds set in 18 ct gold. Understated yet undeniably luxurious, it’s a piece that speaks through craftsmanship rather than ostentation.
Modern precision, timeless character.
Powered by the in-house Calibre 2236, featuring Rolex’s Syloxi silicon hairspring and Paraflex shock absorbers, this movement guarantees chronometer-level accuracy (−2 / +2 seconds per day) and a 55-hour power reserve.
Everose gold that never fades.
Developed in-house, Everose gold retains its unique blush tone indefinitely. Unlike traditional rose alloys, it resists fading and oxidation — ensuring this watch remains as radiant decades from now as it is today.
A heritage of innovation.
The Datejust was the first self-winding chronometer wristwatch to display the date at midnight — a revolutionary feature when launched in 1945. The 278271 continues that legacy, blending modern technology with the timeless design codes that define Rolex.
Investment and collectability.
Rolesor Datejust models — especially those with diamond dials — have proven to hold value exceptionally well. The Everose configuration with fluted bezel and Jubilee bracelet ranks among the most desirable, with consistent demand from collectors.