Rolex Datejust 31 Aubergine Dial With Diamonds — Ref. 278274
A distinctive take on elegance with a bold signature detail. The Rolex Datejust 31 Ref. 278274
in the aubergine dial configuration with a diamond-set Roman numeral VI stands out as one of the most expressive and refined variations in the modern Datejust collection. The deep purple sunray dial offers rich tonal depth, while the large Roman numeral VI set with 11 diamonds creates a singular focal point — elegant, confident, and unmistakably distinctive.
Crafted in White Rolesor — combining Oystersteel with an 18 kt white gold fluted bezel — this reference blends classic Rolex design with a contemporary sense of individuality. It is refined, balanced, and designed to be noticed without excess.
Why choose this model?
Aubergine dial — rare and expressive
The aubergine sunray dial delivers a sophisticated alternative to traditional dial colors, shifting subtly under light and offering a refined yet individual presence on the wrist.
Roman numeral VI set with 11 diamonds
The dial features applied Roman numerals in white gold, distinguished by a large Roman numeral VI set with 11 diamonds, serving as the only diamond-set element and adding a discreet touch of brilliance.
Fluted bezel in white gold
A hallmark of the Datejust line, the precision-cut fluted bezel adds texture, light play, and unmistakable Rolex identity.
Modern calibre 2236
Equipped with Rolex’s Calibre 2236 and Syloxi silicon hairspring, the movement offers enhanced precision, resistance to magnetic fields, and long-term reliability.
Collector’s appeal & investment perspective
Distinctive dial colors paired with restrained diamond detailing are produced in limited numbers and remain highly attractive to discerning buyers. The “Aubergine VI” configuration offers a balance of individuality and classic Rolex design, positioning it as a refined alternative to more conventional Datejust models. Its unique dial execution supports stable demand and long-term desirability on the secondary market.
Designed for refined everyday luxury
This Datejust 31 is designed to complement personal style rather than dominate it. Elegant by day and refined in the evening, it reflects confidence, subtle luxury, and timeless Rolex craftsmanship.