Rolex Datejust 31 Ref. 278271
— White Dial
A classic expression of refined femininity. The Datejust 31 Ref. 278271
embodies timeless Rolex elegance in its most graceful form. Crafted in Everose Rolesor — a harmonious combination of Oystersteel and 18 kt Everose gold — this model is elevated by a crisp white dial that brings clarity, balance, and enduring sophistication. The fluted bezel and Jubilee bracelet complete a design that has defined classic watchmaking for generations.
Why choose this model?
A legacy of elegance.
As part of the iconic Datejust line introduced in 1945, this reference carries the DNA of one of Rolex’s most celebrated creations. Its proportions, finishes, and details reflect decades of refinement, making it a symbol of lasting style rather than fleeting trends.
Purity in design.
The white dial offers a sense of calm and precision, serving as the perfect backdrop for the applied Roman numerals in Everose gold. Clean, legible, and timeless, it enhances the watch’s versatility — equally suited to everyday wear and formal occasions.
Balanced luxury.
The warm tones of Everose gold paired with the cool strength of Oystersteel create a refined contrast. The Jubilee bracelet adds comfort and elegance, making the watch feel as good on the wrist as it looks.
An enduring investment in style.
The Datejust 31 remains one of the most sought-after models in the Rolex catalogue. Its classic white dial and Everose Rolesor construction ensure long-term desirability — a piece chosen for both its beauty and its lasting value.
Worn by those who appreciate timeless grace.
This Datejust 31 appeals to individuals who favor elegance that transcends trends — a watch that communicates confidence, refinement, and impeccable taste with quiet assurance.