Rolex Datejust 31 — Ref. 278271
“Slate Dial”
An understated icon with a modern edge. The Rolex Datejust 31 Ref. 278271
brings together Oystersteel and Everose gold in a balanced, contemporary expression of the classic Datejust silhouette. The slate-grey dial — one of the most refined hues in the collection — shifts subtly under the light, offering depth without embellishment. It's a watch that speaks quietly yet unmistakably.
Why choose this model?
A modern classic in a compact size.
The 31 mm format is ideal for those who prefer a watch that feels refined rather than prominent. Paired with the Jubilee bracelet and the fluted Everose bezel, it carries the unmistakable Rolex identity while remaining versatile for daily wear.
The appeal of the Slate dial.
Among all Datejust configurations, the Slate dial has a distinct reputation: it’s contemporary, neutral, and pairs exceptionally well with Everose tones. This colorway has grown in popularity over the past few years thanks to its balance between elegance and modernity.
Recognizable celebrity wearers.
The 31 mm Rolesor Datejust has become a go-to choice for style leaders such as Kate Middleton, Kylie Jenner, and Victoria Beckham — all of whom have been spotted in Datejust 31 configurations that mirror the same harmonious blend of steel, gold, and understated elegance.
Investment perspective.
Rolesor (steel + Everose) Datejusts maintain excellent long-term value, and the Slate dial configurations have shown especially strong demand on the secondary market due to their versatility and relatively limited production compared to more common champagne or silver options. The 278271 remains a safe, steady performer for collectors seeking both wearability and value stability.