Rolex Datejust 31 — Ref. 278271
Chocolate set with diamonds
Where refinement meets timeless warmth. The Rolex Datejust 31 Ref. 278271
blends Oystersteel and Everose gold in a composition that radiates balance and sophistication. Its sunray-finished chocolate dial, adorned with diamond hour markers set in 18 ct gold, captures light with quiet brilliance — a modern interpretation of feminine elegance within Rolex’s most enduring collection.
Why choose this model?
A signature of modern femininity.
The 31 mm case offers graceful proportions that complement the wrist without excess. The pairing of Everose Rolesor — Rolex’s exclusive pink gold alloy — with the warm chocolate tone creates a depth of color and texture that feels both contemporary and timeless.
Exquisite craftsmanship.
Every detail of this watch reveals Rolex’s dedication to precision and luxury. The diamond hour markers are individually hand-set in gold to preserve their radiance, while the fluted bezel and Jubilee bracelet add a distinctive sense of movement and light.
Heritage and innovation.
Since its introduction in 1945, the Datejust has symbolized Rolex’s pursuit of excellence — the first automatic wristwatch to display the date through an aperture on the dial. The 278271 continues that legacy, powered by the calibre 2236, ensuring superior accuracy and durability through the brand’s Superlative Chronometer certification.
Collector’s and investment appeal.
Models with Rolesor construction and diamond-set dials are particularly prized for their rarity and universal appeal. The warm hues, precise gem setting, and timeless design ensure enduring demand both as a refined daily companion and as a valuable addition to any collection.