Rolex Datejust 31 — Ref. 278273
Where refinement meets timeless radiance. The Rolex Datejust 31 Ref. 278273
embodies the Maison’s balance between precision and poise. Crafted in a harmonious blend of Oystersteel and 18 ct yellow gold, it brings modern femininity to an enduring classic. The dark grey dial with a set with 11 brilliant stones, adds a subtle yet unmistakable touch of luxury.
Why choose this model?
Elegance redefined.
The 31 mm case size offers perfect proportions for refined wrists — neither ostentatious nor discreet, but timelessly balanced. The combination of Rolesor metal and a diamond-set dial turns everyday wear into an expression of quiet sophistication.
Signature craftsmanship.
Each diamond is set in 18ct gold to ensure lasting brilliance, while the fluted bezel and Jubilee bracelet highlight Rolex’s meticulous artistry. The grey dial introduces depth and modernity — a graceful alternative to the more traditional tones in the Datejust family.
Heritage of distinction.
Since its debut in 1945, the Datejust has symbolized precision, innovation, and enduring style. The 278273 continues that legacy with a refined palette and feminine energy that bridges Rolex tradition with modern expression.
Collectors’ and investment appeal.
Datejust models in Rolesor with diamond-set dials have long held strong secondary-market value thanks to their versatility, materials, and timeless design. The 278273 — with its rare dark grey diamond dial — is a modern favorite among collectors seeking a watch that transcends trends and retains lasting prestige.