Second increase in Rolex prices in 2022

At the beginning of this year, in January 2022, Rolex increased prices by an average of about 5%. Some models even rose by 10% or more at the time, based on the retail price of the watches at your authorized dealer. Rolex has now raised prices again in November 2022 by an average of around 4.8%. And that means that the watches are getting more and more expensive. And maybe even more interesting as an investment.

Update: Is there going to be a price increase in Rolex retail prices again at the start of 2023? Checkout the rumors…

Timo Klinge

Chief Entertainment Officer

Last update: 19/12/2023

Rolex prices change

With this second increase in 2022, Rolex is expected to increase prices again in 2023. It was not easy to buy a Rolex from the dealer, given the fact that production is very low and the demand for these watches is constantly increasing. If you are in the market to purchase a Rolex watch, it is still best to deviate from the so-called 'grey' market. There are watches both new, pre-owned and vintage watches on offer. You know for sure that you don't have to wait years for your (next) dream watch.

New prices per model

One of Rolex's most famous watches is the Datejust. This model has reached an official retail price of €10.050, while this watch was set to cost €9.550 earlier this year. That's a big increase if you ask us. On average, you can easily add €500 to your favorite watch since the new price increase of the Swiss brand. Want to save some money or take the plunge right away? We do know if you ask us. The 'smallest' price change Rolex has made is 4.27% for the Oyster Perpetual reference 124300. This watch used to cost €5.850, but now costs €6.100.

Also read

Price Increase Rolex 2023

22/12/2023 — Timo Klinge

Premium prices for Rolex watches

Since the waiting times at the dealers are so huge, it is sometimes better to buy a watch through other channels. Like Wristler. There are more than 1.500 Rolex watches waiting for you, from new to vintage. Check the current Rolex stock and chat directly with your favorite jeweler to come to a deal.